Chabad-Lubavitch just concluded its kinnus hashluchim.
It is a major part of their PR and advertising, particularly the banquet. They use it to portray themselves as a large organization, with wide range, classy, professional, mainstream Orthodox, universally accepted, and so on.
Many people, unfortunately, fall for their act. The more alert and knowledgeable, however, will notice the multiple lapses evident, whether webcasting that dropped while in progress, mispronunciations, messianism, and more. And the lack of gedolei Yisrael there, while press, politicians, and machers are well represented.
A less knowledgeable observer can go away feeling that Chabad-Lubavitch is the leading Jewish movement, that is everywhere. Which is what they want you to believe.
But there is really another way it should be viewed. Like McDonald's.
McDonald's is the world's largest restaurant chain by revenue, we are told, serving customers in over one hundred countries, with over forty thousand outlets. But people in the know are aware, that no matter how ubiquitous it may be, or may seem, it is neither classy nor healthy. Those that want fast food, and people of less means, may patronize it, but people with more education and class shy away from going there.
The same goes for Chabad, which operates similarly to the business franchise model of McDonald's, where a central organization provides logos, promotional matter, marketing assistance, and so on. Like McDonald's, it too provides an inferior product, which it sells to the spiritually ignorant and indigent. The main market for Chabad Lubavitch shluchim are ignorant Jews, as is well known. Overall, the more Jewishly educated a person is, the less likely they are to attend Chabad.
So keep that in mind the next time you see a Chabad fast religion franchise. And give it the same treatment you would give to a McDonald's you pass. Keep on moving, giving it a wide berth.